I don't know where this came from, but it was in my kitchen this morning.
Girl figure: pink shirt with a heart. Boy figure: blue with a worm hanging out of his pocket.
In the interests of fairness, I thought I should open it because the inside might more balanced.
In the interests of thinking, I should feed my brain breakfast before making it work...
The inside of the folder: where there was only a single Lego figure next to an item, it was male. I think the only exception was the house which had a female figure. On the odd occasion where there were two or more figures, the female was passive half the time while the male was generally doing something active.
I'm sure I remember when Lego used to be cool for everyone. :(
4 comments:
Interestingly enough the box I saw in this series in the store the other day had a girl figure in what looked like a zoo (lots of animals of exotic types) in zoo keeper gear. Granted "taking care of animals" is a stereotypical female role, but it's a bit more active than many of the other girl roles at least...
This leaflet didn't have a zoo although I've also seen that set. I hadn't thought of the zookeeper as falling into a stereotypical nurturing role but you're right, of course.
It's such a shame we have to hunt so hard for these female figures and even then they fall into a stereotype!
The new range of "Lego Friends" aimed at girls is similarly depressing. At least Lego Technic is still gender-agnostic, I hope…
The kerfuffle around the new range suddenly made it clear to me why leaflet I was complaining about was the way it was. Almost entirely ignoring girls was deliberate. And this is how they hope to make up for it...
Post a Comment